Business Card: The second best thing to advertise your Business

A piece of thick paper simply having your business name with your name and other contact details is called a business card. As I say it is the second best in advertising your business as I consider you, at first place, who promotes your business. But have you ever wonder why some business card are thrown out or why your business card lacks that special sharp edge over others? Read ahead and find out what points you fail to take to get most of your card.

1-Complicated:

Give direct and clear information on your card. It should tell the reader in first 5 seconds what you do and what this business card relates to. He should not be forced to read it twice to understand what this business can offer him. Make you and your business name big. So next time when he meets you, you are memorable to him.

2- Visual look:

The card should look appealing. It should create an environment for the person to believe in your business. He should feel your business. For instance, a person who owns a massage parlour should use soft colours with smooth fonts. They give the client a comforting feel and not more tensed sense when he will see colours like blood red. A better-aligned text with clean artwork setting is more likeable then an uneven artwork setting.

3- Make it Unique:

Don’t make your card to have an easy journey to a bin. Cards are reasonably priced, so why not make them catchy! Use good colour and font combination and use innovative designs to make it hard for a person to even think about rejecting it. Use non-traditional methods like PVC cards, Metal cards, UV Varnish, different colour of foils or metallic inks, embossing or recycled stock or rubber cards or magnet cards. I saw a business card of a dentist who had embossed a full size dental floss marks on his card to show what he do.

4- Back of your card

You have done a very good job at front of your card but what about the back. It is similar to using half of the potential of your promotional space. Use it to give more details about your work or design it as in a way so that future notes making option is available. A hairdresser uses the backside of her card to give appointments, suggest products to keep hair healthy or simple uses it to give discount to her customers.

5- I need a magnifier!

Use readable size fonts and sharp blending of colours for easy readability. A yellow colour text on white background is big NO. A curvy font also gives partial readability. Use of simple ‘Ariel’ or ‘Times Roman’ font is best for reading, as the letter formation is effortlessly recognisable by the eye. A good size of the font is added advantage.

6- when you meet a GEEK!

Don’t confine your communication details only till phone number and address. Remember you are living in IT age and you wont know how your customer finds it easy to communicate with you, so provide him as many options as you have. You can include your email address, website details, skype id, facebook contact, Yahoo or hotmail chat id. But make sure what ever you give; you must be then regularly checking it so giving ‘those’ communication channels works in a positive manner and not stopping opportunities for you. Well the latest is you can print a QR code on your card, which can direct him to a well pre-arranged easy contact page.

7- Get it professionally designed

Don’t get your text unaligned or colour unbalanced. Don’t leave your photos with that low pixel grainy look. If you want to use a photo, use a better resolution photo or DON’T use it. You don’t need to learn all this technical knowledge, just leave all this on the person who knows the price of getting grey hair and have experienced grey matter. Get yourself a graphic designer hired who would help you in making an impressive card and would also help you in giving an opinion on your visualisation of your future card.

About Author:  Author is having 10+ years of experience in printing and IT industry and loves to design unique artwork for his clients. If you want to know more about him or have any questions, email at info@pulpprints.com.au 

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